You ever finding yourself craving a nice Pepsi? Sometimes it can be through remember how it tasted. But what gets you remembering? You could be watching a boxing match and notice that the shoes they are wearing as the Pepsi logo and now you want to go buy one.
In a nutshell that is the power of branding. So, how can you begin branding.
With everything you do, you should have your logo on it.
I don’t care how pointless you think it is. Put your company anywhere. I’ve seen people drive around advertising their services on the bumper of the car. It works. You have to be consistent with it though. If not, it won’t work. After seeing something for so long, people naturally gravitate towards it.
I’ve noticed myself do and even other people around me. Make sure your brand is memorable. You don’t want it to be something so long and boring that people can’t remember. That’s a big deal.
The quickest and most easiest thing to do is run ads for your brands. Facebooks advertising platform has a nice featured that allows you to choose an objective called “brand awareness” and you can get some pretty cheap eyeballs looking at your content.
It’s definitely something worth thinking about. If you have no idea of how you want to present your brand, you can hire people for that. People will come up with a catchy slogan, or maybe even a song people can associate with your brand.
Big companies typically hire people to come up with all of the marketing for them. Realistically, there are just so many moving parts to an online business that you can’t expect to do everything yourself. There is nothing wrong with outsourcing the work.
Your next step is to simply get started on branding and watch your company grow like wildfire.